The first edition of the Moroccan Regional Products Contest was organized by ADA in Rabat on 19 and 20 November 2014, as part of the PAMPAT project run by UNIDO and funded by SECO.
This National Contest is part of the "Plan Maroc Vert” (Morocco Green Plan) strategy, which gives special priority to small producers, in particular by developing local products. This provides a promising alternative for sustainable and lasting local development, especially in challenging areas such as oases and mountains, which hold untapped potential in terms of regional products.
As part of the "Green Morocco Plan", the strategy of developing origin linked products is aimed at improving their quality, so as to better meet the needs of a very competitive market, to develop national and international marketing of these products, and to ensure that added value benefits local farmers.
The purpose of this contest is to give producers the opportunity to submit their products to a jury of over 100 tasters, including experts, producers and consumers.
For the first edition, over 350 products, coming from all regions of Morocco, were tasted and 109 medals were awarded to the finest ones.